Pinterest for the B2B tech marketeer: Part I: Think about your customers & prospects

This has not been an easy post to write. In the end, I realised I didn’t have enough Pinterest knowledge or experience to write about why it was useful, useless or anything in between.  Never one to be left behind when it comes to social media trends, I joined Pinterest towards the end of 2011 but hadn’t reallyContinue reading “Pinterest for the B2B tech marketeer: Part I: Think about your customers & prospects”

Social Media Week London: Feb 13-17

I’ve been tweeting about Social Media Week London (#smwldn) for the past few weeks am I’m really excited to be attending several of the events next week. If you haven’t registered with the site and selected a few of the mainly free events, it’s not too late to do so. I hope to see youContinue reading “Social Media Week London: Feb 13-17”

How to Fuel Your Video Content Machine and Keep it Running (Reuters Webinar)

No, I don’t work for Reuters, I promise 🙂 But today I got an invite to their next complimentary webinar and I thought it was well worth posting about. My Biggest Marketing Challenges? I often get asked what some of my biggest marketing challenges are. Aligning sales and marketing is one that I used toContinue reading “How to Fuel Your Video Content Machine and Keep it Running (Reuters Webinar)”

Reuters launches a new social media hub!

Reuters’ new social media hub, the “Social Pulse” is well worth checking out. I’m all for social media hubs that I can visit while doing my morning RSS reading sweep, and this hub allows you not only to see what Reuters’ deems as “hot”, but also the tweets of the people Reuters’ actually *follows*. TheContinue reading “Reuters launches a new social media hub!”

Latest changes to LinkedIn’s Privacy Settings

Don’t want LinkedIn to use your name and picture in their advertisements? Follow the instructions in the LinkedIn mail I received from a colleague today: LinkedIn Date: 1/30/2012 Subject: FW: LinkedIn changes privacy settings On 01/29/12 5:46 PM, wrote: ——————– Dear all, I received the following message from a contact and I am forwarding itContinue reading “Latest changes to LinkedIn’s Privacy Settings”

Your digital marketing campaign channel checklist

1. Your company website: the home of your digital content. Your campaign should occupy a prime location on your site. 2. The web-based form: for more specific prospect details, make your the content in your campaign conditional – ask prospects to complete a “request for download” form. 3. Your blog: use it to promote yourContinue reading “Your digital marketing campaign channel checklist”

Part II: 10 CRM data infrastructure questions companies should consider before going ahead with a CRM system

I’d suggest asking for a 1-2 month free trial of your preferred CRM system before making any sort of licence purchase. This will allow you to run use cases and ensure the CRM works to meet all the needs of your organisation. The most important question of all: Does your infrastructure ensure your data respondsContinue reading “Part II: 10 CRM data infrastructure questions companies should consider before going ahead with a CRM system”

Part I: 10 questions companies should ask before choosing a CRM

By selecting and implementing several CRM systems for companies over the years, I’ve learned quite a bit along the way. My intention with this series is not to promote or recommend any specific CRM system, but simply to lay out what I feel are the logical questions, steps and tips that I hope will makeContinue reading “Part I: 10 questions companies should ask before choosing a CRM”

10 signs your company has a “blogging culture”

1. You have a multi-author blog that is contributed to widely across your organisation. 2. Senior management not only approve of the blog, but also actively encourage all employees to blog about relevant topics and to make blogging a part of day to day work. 3. When the company looks to hire new employees, theirContinue reading “10 signs your company has a “blogging culture””