What’s on my marketing desktop? Here’s 10:

I thought I’d kick off my “Digital Marketing Tools Review” category by sharing a list of the programs I have open and running day to day on my desktop that help me to do my job in B2B tech marketing. I will follow soon with my top ten favourite mobile apps as well as aContinue reading “What’s on my marketing desktop? Here’s 10:”

Spotlight on Content Marketing: Part II – Social media: The medium shouldn’t be the message, but it is

In Part I of Spotlight on Content Marketing (Content Marketing is not a new concept!) I made the following claim: There is nothing new about the concept of content marketing. There is also nothing new about today’s preferred choice of delivery for content marketing (the web)……but combine that with the power of social media and you’ve got enoughContinue reading “Spotlight on Content Marketing: Part II – Social media: The medium shouldn’t be the message, but it is”

Spotlight on Content Marketing: Part I – Content Marketing is not a new concept!

The world outside *must* feel the need to educate me as there isn’t a day that passes that I don’t receive an email or LinkedIn invite to a course dedicated to content marketing. I try not to be irritated, but when an email or invite comes along that describes content marketing as “the newest trend” orContinue reading “Spotlight on Content Marketing: Part I – Content Marketing is not a new concept!”

Cognito Breakfast Byte: Social Media in B2B Financial Services

The lovely folks over at Cognito have invited me to be a panelist at their next Breakfast Byte on March 28th. I look forward to a great discussion with the audience and my fellow panelists! Dan Marovitz, CEO, buzzumi LinkedIn, Twitter Allan Schoenberg, director, corporate communications, CME Group LinkedIn,  Twitter

Attention digital marketers! Google Panda: 10 questions answered

1. What is it? No one (including Google) says it better than Wikipedia who say: Google Panda is a change to the Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites”, and return higher-quality sites near the top of the search results. What I say: An algorithm is aContinue reading “Attention digital marketers! Google Panda: 10 questions answered”

Great Meetup: Adaptive Web Design: Does Size Matter?

Last night I dropped in to the Innovation Warehouse after work to attend @DigitalPondUK’s cleverly named Meetup: Adaptive Web Design: Does Size Matter? Why did I go? What’s a Digital Pond Meetup? “The Digital Pond is a meetup community welcoming all those from a digital discipline wanting to learn more or build networks with others withinContinue reading “Great Meetup: Adaptive Web Design: Does Size Matter?”

Pinterest for the B2B tech marketeer: Part II: Let it appeal to your creative side

In Pinterest for the B2B tech marketeer: Part I: Think about your customers & prospects, I noted that as a technical marketing person Pinterest may not necessarily appeal to your prospects, you may, as a social media enthusiast, find it a useful creative tool for reasons such as these: Creating your own supporting visuals in the form of infographics, videos, slideshareContinue reading “Pinterest for the B2B tech marketeer: Part II: Let it appeal to your creative side”