Don’t want LinkedIn to use your name and picture in their advertisements? Follow the instructions in the LinkedIn mail I received from a colleague today:
Subject: FW: LinkedIn changes privacy settings
On 01/29/12 5:46 PM, wrote:
I received the following message from a contact and I am forwarding it for your awareness and consideration.
Without attracting too much publicity, LinkedIn has updated their privacy conditions. Without any action from your side, LinkedIn is now permitted to use you name and picture in any of their advertisements.
Some simple actions to be considered: Continue reading Latest changes to LinkedIn’s Privacy Settings
1. Your company website: the home of your digital content. Your campaign should occupy a prime location on your site.
2. The web-based form: for more specific prospect details, make your the content in your campaign conditional – ask prospects to complete a “request for download” form.
3. Your blog: use it to promote your campaign. Are there other blogs that will feature your links?
4. Email marketing: Market to your database by using creative email marketing to point prospects to your campaign content on your website.
5. Google ads: Create a new ad to point clickers through to your campaign. Continue reading Your digital marketing campaign channel checklist
I’d suggest asking for a 1-2 month free trial of your preferred CRM system before making any sort of licence purchase. This will allow you to run use cases and ensure the CRM works to meet all the needs of your organisation.
The most important question of all: Does your infrastructure ensure your data responds to search criteria?
Configuring your CRM data infrastructure (and indeed, the data itself) properly is critical to effective database marketing. If you do it properly, you’ll be able to run reports or queries within the CRM that bring back relevant data which you can use to form contact lists for specific, targeted marketing campaigns.
Here are ten questions to consider when looking at the data you have, and the infrastructure you’ll create within your CRM to house and access that data:
1. Do you have a variety of products? Are some prospects/customers focused on particular products? If so, it’s essential that you consider products at the company level within your CRM infrastructure because companies may opt out of your digital marketing efforts if they are receiving marketing that is focused on products that do not concern them. Addressing this may be ask simple as featuring a dropdown against companies that lists all products (so that you can select and report on the products relevant to that company). You should also be considering whether your CRM has the ability to Continue reading Part II: 10 CRM data infrastructure questions companies should consider before going ahead with a CRM system
By selecting and implementing several CRM systems for companies over the years, I’ve learned quite a bit along the way. My intention with this series is not to promote or recommend any specific CRM system, but simply to lay out what I feel are the logical questions, steps and tips that I hope will make your CRM selection and implementation successful.
As is not likely a surprise, many of these steps were learned the hard way!
Take a minute and answer the ten questions in the list below, and share them with the relevant people in your organisation. You may be suprised with the conversation that is generated.
10 Important Questions
1. Which parts of the business are set to use the CRM? Is it just sales and marketing, or will support staff be using the CRM to manage support and customer service requests and bug fixes?
2. Does the business use (or has it ever used) a CRM system?
3. (a) If yes: why is the business looking to change the CRM system, or, why did the business stop using the CRM system? Continue reading Part I: 10 questions companies should ask before choosing a CRM