Don’t want LinkedIn to use your name and picture in their advertisements? Follow the instructions in the LinkedIn mail I received from a colleague today: LinkedIn Date: 1/30/2012 Subject: FW: LinkedIn changes privacy settings On 01/29/12 5:46 PM, wrote: ——————– Dear all, I received the following message from a contact and I am forwarding itContinue reading “Latest changes to LinkedIn’s Privacy Settings”
Monthly Archives: January 2012
Your digital marketing campaign channel checklist
1. Your company website: the home of your digital content. Your campaign should occupy a prime location on your site. 2. The web-based form: for more specific prospect details, make your the content in your campaign conditional – ask prospects to complete a “request for download” form. 3. Your blog: use it to promote yourContinue reading “Your digital marketing campaign channel checklist”
Part II: 10 CRM data infrastructure questions companies should consider before going ahead with a CRM system
I’d suggest asking for a 1-2 month free trial of your preferred CRM system before making any sort of licence purchase. This will allow you to run use cases and ensure the CRM works to meet all the needs of your organisation. The most important question of all: Does your infrastructure ensure your data respondsContinue reading “Part II: 10 CRM data infrastructure questions companies should consider before going ahead with a CRM system”
Part I: 10 questions companies should ask before choosing a CRM
By selecting and implementing several CRM systems for companies over the years, I’ve learned quite a bit along the way. My intention with this series is not to promote or recommend any specific CRM system, but simply to lay out what I feel are the logical questions, steps and tips that I hope will makeContinue reading “Part I: 10 questions companies should ask before choosing a CRM”
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