Eric Schmidt is right: 2014 = the year of mobile. What should marketers do? Reply

Eric Schmidt’s predictions aren’t always spot on and even he admits he sometimes misses the boat, but given his overwhelming success in

telecoms I wasn’t about to dismiss his claim in an interview with Bloomberg TV about 2014 trends:

“The trend has been that mobile was winning,” he said. “It’s now won.”

He may have missed the boat on social media...he may have  that the majority of new TVs sold by 2012 would have Google TV on them :)

He may have missed the boat on social media…he may have said that the majority of new TVs sold by 2012 would have Google TV on them, but I do think he’s right when it comes to his prediction about mobile.

Some of the top content marketers out there think “mobile” is too general a category to  include in their 2014 marketing trends,  but I agree with Eric – 2014 is set to be the year of mobile.

Why do I think this is the case? More…

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