2013: My top ten content marketing lessons

2013: A year of adjustment If 2012 was the year of change, then 2013 was definitely the year of learning to adjust. In February, I started back at work after 7 months of maternity leave and began the frantic juggling act that all working mothers with young children must do. I am proud to sayContinue reading “2013: My top ten content marketing lessons”

Is it me, or are LinkedIn Company pages getting better by the day?

It seems like there’s not a day that goes by where I don’t find reason to love LinkedIn’s company pages all the more. In August I realised that colleagues were “liking” the updates I posted to our company page – making the page both a useful internal communications tool as well as an effective wayContinue reading “Is it me, or are LinkedIn Company pages getting better by the day?”

It’s official. I’m addicted to Buffer

Why Buffer? Because it’s totally awesome and I can really see how this tool could help a busy company where a lot of people have a little bit of time to contribute to growing a brand via social media. I love the “team” element of this tool and I am going to spend all day tomorrowContinue reading “It’s official. I’m addicted to Buffer”

What’s on my marketing desktop? Here’s 10:

I thought I’d kick off my “Digital Marketing Tools Review” category by sharing a list of the programs I have open and running day to day on my desktop that help me to do my job in B2B tech marketing. I will follow soon with my top ten favourite mobile apps as well as aContinue reading “What’s on my marketing desktop? Here’s 10:”

Pinterest for the B2B tech marketeer: Part II: Let it appeal to your creative side

In Pinterest for the B2B tech marketeer: Part I: Think about your customers & prospects, I noted that as a technical marketing person Pinterest may not necessarily appeal to your prospects, you may, as a social media enthusiast, find it a useful creative tool for reasons such as these: Creating your own supporting visuals in the form of infographics, videos, slideshareContinue reading “Pinterest for the B2B tech marketeer: Part II: Let it appeal to your creative side”

Pinterest for the B2B tech marketeer: Part I: Think about your customers & prospects

This has not been an easy post to write. In the end, I realised I didn’t have enough Pinterest knowledge or experience to write about why it was useful, useless or anything in between.  Never one to be left behind when it comes to social media trends, I joined Pinterest towards the end of 2011 but hadn’t reallyContinue reading “Pinterest for the B2B tech marketeer: Part I: Think about your customers & prospects”

Marketeer’s wishlist: QR codes on tradeshow name badges

Top of my wishlist? A list of the people who *actually* attended the workshop, panel or case study presentation given by my company at an industry tradeshow. The list of all show attendees is nice, but given the cost of actually sponsoring any of the content, I’d like to know who exactly came to listen.Continue reading “Marketeer’s wishlist: QR codes on tradeshow name badges”