Not long ago, this question came through this week in my weekly digest email from The UK Marketing Network.
“Isn’t it obvious?” I said to myself, ready to delete the email. But then I paused and reminded myself that it wasn’t that long ago I wouldn’t have known the answer to this question either, and that it’s not always obvious at all. I looked closer at the next line in the query which read:
We are starting a new blog and we are unsure whether to integrate it with our website or keep it separate? Does anyone have any experience with this?
I started my answer with:
I can think of very few instances where you’ll benefit from keeping your blog separate from your corporate website.
Effectively your blog is where you’ll put a lot of effort into generating excellent thought leadership based content – keeping this inside your domain will boost your SEO measurably and send a lot of traffic to your site (which surely is what any business wants?)