This week’s best reads Reply

I’ve decided to add a new category called “This week’s best reads” just to highlight some of the amazing material I come across on a weekly basis – I promise to keep it all relevant this blog and will not be directing you to some of my usual web haunts (I’ll admit it, I love those photos of baby pandas as much as the next gal and my husband does send me some LOL articles from the Dailymail.co.uk):

Here we go – my best reads from this week:

  • Only 13% of B2B Marketers Drive Leads with Social Media@ilonah tweeted this article and I was intrigued as I’d just sat on the panel for PR Firm Cognito’s Breakfast Byte (Topic: Social Media in B2B Financial Services) and in the audience were a lot of B2B Marketers curious about how to better to drive leads using social media. I am not surprised that only 13% of B2B marketers feel social media is driving leads, but what was missing from this survey was quite a large comparison category – that being corporate websites.

Source: As noted in image. Taken from http://socialmediab2b.com

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Spotlight on Content Marketing: Part II – Social media: The medium shouldn’t be the message, but it is 2

In Part I of Spotlight on Content Marketing (Content Marketing is not a new concept!) I made the following claim:

There is nothing new about the concept of content marketing. There is also nothing new about today’s preferred choice of delivery for content marketing (the web)……but combine that with the power of social media and you’ve got enough to inspire a series of endless workshops that will take a reassuringly expensive bite out of your marketing budget. 

Here’s another one:

The reason B2B businesses are jumping on the content marketing bandwagon is because they are finally realising they have the ability not only to generate leads by producing creative, helpful stuff, but also because they can produce, publish and distribute it themselves!  In short, they can share it. The rise of social media has been the tipping point. 

The medium shouldn’t be the message, but it is
Marshal McLuhan's Understanding Media: The Extensions of Man

The key is in the method of delivery. 48 years after the first publication of Marshall McLuhan’s Understanding Media: The Extensions of Man his claim that the “medium is the message” still rings true.

Simply put, it’s taken social media to highlight content as the basis of a good marketing strategy.  More…

Spotlight on Content Marketing: Part I – Content Marketing is not a new concept! 4

The world outside *must* feel the need to educate me as there isn’t a day that passes that I don’t receive an email or LinkedIn invite to a course dedicated to content marketing.

Content has a way of stacking up at chez Reid!

I try not to be irritated, but when an email or invite comes along that describes content marketing as “the newest trend” or new in any way, I become annoyed. I want to be clear on this one:

There is nothing new about the concept of content marketing. There is also nothing new about today’s preferred choice of delivery for content marketing (the web)……but combine that with the power of social media and you’ve got enough to inspire a series of endless workshops that will take a reassuringly expensive bite out of your marketing budget. 

As you’ll see later on in the series, More…

Attention digital marketers! Google Panda: 10 questions answered 1

1. What is it? No one (including Google) says it better than Wikipedia who say: Google
Panda
 is a change to the Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites”, and return higher-quality sites near the top of the search results.

What I say: An algorithm is a step by step procedure used for calculations. Remember that the change to Google’s algorithm is based on the *human* testing of thousands of websites for quality. The aim behind Panda is to ensure searches return you quality sites…..sites that deserve to be high in search rankings.

2. Why did Google implement it? It’s all about survival. More…

Great Meetup: Adaptive Web Design: Does Size Matter? 2

Last night I dropped in to the Innovation Warehouse after work to attend @DigitalPondUK’s cleverly named Meetup: Adaptive Web Design: Does Size Matter?

Why did I go?

What’s a Digital Pond Meetup? “The Digital Pond is a meetup community welcoming all those from a digital discipline wanting to learn more or build networks with others within the industry.”

Adaptive Web Design: Does Size Matter

Thursday March 1st Meetup @The Innovation Warehouse: Adaptive Web Design: Does Size Matter?

Once upon a time I was a web designer. While it’s something I’ve always maintained an interest in, as a digital marketing specialist my curiosity extends into User Experience (UX) which is specifically what this Meetup was aimed at.

I work with a few UX designers and have always been fascinated by right-brain/left-brain way they approach their work. The strict processes they develop and follow mixed with the seriously impressive creative flair they all demonstrate on a daily basis never fails to draw me in. Our office walls are decorated with some of the prettiest, most eloquent flow charts, wireframe sketches and narrative journey maps you’ll ever see.

UX & Digital Marketing More…