Today was my last day at London-based Caplin Systems, a fintech company where I’ve spent the past (nearly) five years helping to craft and deliver messages surrounding e-distribution in the capital markets. I will really miss my tech marketing role and my colleagues at Caplin, but for me it’s an exciting time because I amContinue reading “As I say farewell, here are 10 things I’ve learned in tech marketing”
Category Archives: Comment on digital marketing
2013: My top ten content marketing lessons
2013: A year of adjustment If 2012 was the year of change, then 2013 was definitely the year of learning to adjust. In February, I started back at work after 7 months of maternity leave and began the frantic juggling act that all working mothers with young children must do. I am proud to sayContinue reading “2013: My top ten content marketing lessons”
Liking the new “Who’s Viewed Your Updates” on LinkedIn
I hope my guest post on sofarbeyond’s site on my 5 top social media tools was well received. My LinkedIn contacts obviously liked it – looking at LinkedIn’s new “Who’s Viewed Your Updates” feature, I can see that it got 257 views via LinkedIn. Another great LinkedIn feature, and also proof that sharing via LinkedInContinue reading “Liking the new “Who’s Viewed Your Updates” on LinkedIn”
I am not a publishing house!
Firstly, a big thank you to Clevertouch for inviting me to last week’s breakfast briefing: “Your Digital Marketing Strategy for 2015 and beyond….” While I gave the bacon sarnies a miss (veggie!) I did walk away from the Brewery on Chiswell Street with some food for thought which I’ll explain below. Are you a contentContinue reading “I am not a publishing house!”
The “live” blog: Proof that the blog is alive & well
I don’t need proof that the blog is alive and well. I don’t support the theory microblogging in its various forms has overtaken the blog with its bite sized, rapid fire delivery. I don’t need to look any further than the live blog as an entity to prove that not only is the trusty webContinue reading “The “live” blog: Proof that the blog is alive & well”
Have you reached your social media saturation point?
I get a lot of calls from recruiters. The more flattering ones are for the “global marketing director” roles…..the others are from recruiters hoping that I have a job to offer. It’s these ones I find most difficult. The CV’s are amazing. They are over the top. They are….a little too much in most cases.Continue reading “Have you reached your social media saturation point?”
What I learned about social media from Steve Jobs
Steve Jobs wasn’t a close personal friend. Rather, I’ve spent quite a lot of time reading his biography lately. It’s a big beast of a book that I might not have had the time to read had I not had many hours to spare when my daughter was in the special care unit at HomertonContinue reading “What I learned about social media from Steve Jobs”
Your blog: Integration or Separation? Part I: Integration
Not long ago, this question came through this week in my weekly digest email from The UK Marketing Network. “Isn’t it obvious?” I said to myself, ready to delete the email. But then I paused and reminded myself that it wasn’t that long ago I wouldn’t have known the answer to this question either, and thatContinue reading “Your blog: Integration or Separation? Part I: Integration”
10 very simple mid-trade show digital marketing tasks
I love all things digital, but there are still times when I have to haul out the old trade show stand and “exhibit” in person. I try to attend as many of the workshops and panels as I can at a show. However there are times when you need “man” the booth. This used toContinue reading “10 very simple mid-trade show digital marketing tasks”
When NOT to use Social Media: When damage prevention is paramount
Why am I writing this post? I get asked for advice on social media a lot. I’ll admit it – I quite enjoy sitting down and hearing about people’s individual communications-based situations to assess whether social media can be of any help. However, I think it’s also important to be honest about when social mediaContinue reading “When NOT to use Social Media: When damage prevention is paramount”
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