This week, I’m featured in Arvind’s article in PR Week on Facebook’s trust issues. Check out my advice here.
Featured in TechRadar
Happy International Women’s Day (Coverage)
Happy International Women’s Day! Check out some of my great client coverage today in WeAreTheCity.
My featured comments in PRWeek on FB and its leadership issues
Featured here.
Great client coverage in Insurance Business America
An excellent piece by Bethan Moorcraft based on some cutting edge research surrounding data breach evidence that moves beyond major breaches, and covers the cost factors behind day to day breaches:
Tech PR topics that are SO 2017…
Check out my latest post, originally published on the CommsCo blog:
Case studies: 10 steps to the best B2B tech case study
My 2016 Social Media Wish List
This post was originally published on B2B Marketing. Read the full post here.
The Rise of the Social Savvy CEO
This post was originally published on B2B Marketing. Read the full post here.
I had a PR Moment
I was in good company this week when I was asked to comment by PR Moment on “PR Stunts that work:” I didn’t have much to say about stunts, but I comment on how to make statements that get noticed:
Jennifer Reid, director at agency TheCommsCo says: “Nobody needs to shout. Concise,
compelling statements made by confident spokespeople are key. It’s about letting the content, the brand and a strong representative all live in that same first sentence. It’s also key to differentiate, as the message will get lost if it’s the same one that people have heard time and time again. Representing the brand with new, unique or even controversial statements can be very effective as long as everything is backed up by good research.