On March 20th B2B Marketing is offering a series of free webinars that have caught my eye. I’ve been to a few of their events and the speakers have always been top notch (have met some great long term contacts at B2B’s events too!)
I’ll definitely be logging on for:
‘The 5 Truths of Modern Marketing – How Marketing Automation can help you fast forward your marketing in today’s world’ on 20th March 2013 10:00am – 10:45am GMT.
‘The Future of Email Marketing – Actionable Insights for Today’ on 20th March 2013, 2:00pm – 2.45pm GMT.
‘The Evolution of the Marketing Department’ on 20th March 2013, 3:00pm – 3.45pm GMT.
You can sign up for all webinars here.
I love all things digital, but there are still times when I have to haul out the old trade show stand and “exhibit” in person. I try to attend as many of the workshops and panels as I can at a show.
However there are times when you need “man” the booth. This used to mean long hours of boredom with little or no human interaction. For me, things have now changed.
Last week I attended a trade show and I found I didn’t have a spare moment of time on my hands what with all the digital marketing I was doing in between panels. Here are ten things that kept me busy:
1. Use your CRM to send out a campaign to delegates inviting them to your booth – Got the delegate list? Why not send them a campaign inviting them over? You might think sending marketing several days before the event is the best plan, but why not follow up with a campaign sent while you’re at the event to catch people in the moment?
2. Blog – This works best if you can attend a stream or session so that you can comment on content. If you can’t attend, get the notes from one of your team who has attended a session yet or, better yet, get them to write the blog. Timeliness is everything when it comes to blogs – blogging about the event on the day or the day after is what makes the most compelling account for your readers. Here’s an example of a blog post I wrote and published last week during a trade show.
3. Tweet – Firstly, More…
Check out my latest Storify on this morning’s breakfast byte focusing on social media in B2B financial services:
The lovely folks over at Cognito have invited me to be a panelist at their next Breakfast Byte on March 28th. I look forward to a great discussion with the audience and my fellow panelists!
Last night I dropped in to the Innovation Warehouse after work to attend @DigitalPondUK’s cleverly named Meetup: Adaptive Web Design: Does Size Matter?
Why did I go?
What’s a Digital Pond Meetup? “The Digital Pond is a meetup community welcoming all those from a digital discipline wanting to learn more or build networks with others within the industry.”
Thursday March 1st Meetup @The Innovation Warehouse: Adaptive Web Design: Does Size Matter?
Once upon a time I was a web designer. While it’s something I’ve always maintained an interest in, as a digital marketing specialist my curiosity extends into User Experience (UX) which is specifically what this Meetup was aimed at.
I work with a few UX designers and have always been fascinated by right-brain/left-brain way they approach their work. The strict processes they develop and follow mixed with the seriously impressive creative flair they all demonstrate on a daily basis never fails to draw me in. Our office walls are decorated with some of the prettiest, most eloquent flow charts, wireframe sketches and narrative journey maps you’ll ever see.
UX & Digital Marketing More…
I’ve been tweeting about Social Media Week London (#smwldn) for the past few weeks am I’m really excited to be attending several of the events next week. If you haven’t registered with the site and selected a few of the mainly free events, it’s not too late to do so.
I hope to see you next week! PS – I’ve got two spare tickets to Twittamentary which is now sold out. Please contact me if you’d like one.
No, I don’t work for Reuters, I promise 🙂 But today I got an invite to their next complimentary webinar and I thought it was well worth posting about.
My Biggest Marketing Challenges?
I often get asked what some of my biggest marketing challenges are. Aligning sales and marketing is one that I used to often list, but these days it’s definitely all about keeping the content machine going whether it’s written content or video clips and webinars.
I find that with the extra volume expectation placed on me by social media channels, the biggest marketing challenge becomes feeding these channels with unique content. More…
Top of my wishlist? A list of the people who *actually* attended the workshop, panel or case study presentation given by my company at an industry tradeshow.
The list of all show attendees is nice, but given the cost of actually sponsoring any of the content, I’d like to know who exactly came to listen. This is an area many tradeshow producers and event organisers often fall down on, and one easily remedied.
QR codes. On tradeshow name badges. If you don’t already know about QR codes, the ever-helpful Wikipeida describes them here. Simply put, they can be scanned to track data. You can create them yourself and there are even smartphone reader apps that enable you to scan them – check out the nifty iPhone QR reader app.