Category Archives: Social Media Strategy

2013: My top ten content marketing lessons

2013: A year of adjustment If 2012 was the year of change, then 2013 was definitely the year of learning to adjust. In February, I started back at work after 7 months of maternity leave and began the frantic juggling act that all working mothers with young children must do. I am proud to sayContinue reading “2013: My top ten content marketing lessons”

Is it me, or are LinkedIn Company pages getting better by the day?

It seems like there’s not a day that goes by where I don’t find reason to love LinkedIn’s company pages all the more. In August I realised that colleagues were “liking” the updates I posted to our company page – making the page both a useful internal communications tool as well as an effective wayContinue reading “Is it me, or are LinkedIn Company pages getting better by the day?”

The “live” blog: Proof that the blog is alive & well

I don’t need proof that the blog is alive and well. I don’t support the theory microblogging in its various forms has overtaken the blog with its bite sized, rapid fire delivery. I don’t need to look any further than the live blog as an entity to prove that not only is the trusty webContinue reading “The “live” blog: Proof that the blog is alive & well”

What I learned about social media from Steve Jobs

Steve Jobs wasn’t a close personal friend. Rather, I’ve spent quite a lot of time reading his biography lately. It’s a big beast of a book that I might not have had the time to read had I not had many hours to spare when my daughter was in the special care unit at HomertonContinue reading “What I learned about social media from Steve Jobs”

Get it right and get it beyond the buzzwords…the roots of the “social web”

Not long ago, before it was commonplace for pretty much everyone to have a basic understanding of the Internet, there were some fairly amusing terms flying around. The “Interweb” was one commonly used by those *not* in the “know”. Years on, I feel the same is happening with social media. I can’t tell you howContinue reading “Get it right and get it beyond the buzzwords…the roots of the “social web””

Your blog: Integration or Separation? Part II: Separation

In Your blog: Integration or Separation? Part I: Integration, I explained why I think individuals and companies should almost always integrate their blogs with their websites. The reasons for separating your blog from your website are few and far between, but they do exist. When should you separate your blog from your website? There are threeContinue reading “Your blog: Integration or Separation? Part II: Separation”

Your blog: Integration or Separation? Part I: Integration

Not long ago, this question came through this week in my weekly digest email from The UK Marketing Network. “Isn’t it obvious?” I said to myself, ready to delete the email. But then I paused and reminded myself that it wasn’t that long ago I wouldn’t have known the answer to this question either, and thatContinue reading “Your blog: Integration or Separation? Part I: Integration”

Think you have no time to blog? Make blogging part of your DNA

In the past, I’ve blogged about the importance of making social media a part of a company’s DNA. In this post I’d like to get a bit more specific and share some of what I’ve learned along the way in hopes that this will inspire the many people who have expressed to me the difficultyContinue reading “Think you have no time to blog? Make blogging part of your DNA”

When NOT to use Social Media: When damage prevention is paramount

Why am I writing this post? I get asked for advice on social media a lot. I’ll admit it – I quite enjoy sitting down and hearing about people’s individual communications-based situations to assess whether social media can be of any help. However, I think it’s also important to be honest about when social mediaContinue reading “When NOT to use Social Media: When damage prevention is paramount”