Eric Schmidt is right: 2014 = the year of mobile. What should marketers do?

Eric Schmidt’s predictions aren’t always spot on and even he admits he sometimes misses the boat, but given his overwhelming success in telecoms I wasn’t about to dismiss his claim in an interview with Bloomberg TV about 2014 trends: “The trend has been that mobile was winning,” he said. “It’s now won.” Some of theContinue reading “Eric Schmidt is right: 2014 = the year of mobile. What should marketers do?”

Reuters launches a new social media hub!

Reuters’ new social media hub, the “Social Pulse” is well worth checking out. I’m all for social media hubs that I can visit while doing my morning RSS reading sweep, and this hub allows you not only to see what Reuters’ deems as “hot”, but also the tweets of the people Reuters’ actually *follows*. TheContinue reading “Reuters launches a new social media hub!”

Goodbye to Steve Jobs, a true marketing genius

When I read about Steve Jobs death this morning (on my Liverpool Street bound train on the way to work, many hours after the news had been widely reported in the USA and beyond) I fell into a bit of a reflective mood focused on all the contributions this man has made over his yearsContinue reading “Goodbye to Steve Jobs, a true marketing genius”