Marketeer’s wishlist: QR codes on tradeshow name badges

Top of my wishlist? A list of the people who *actually* attended the workshop, panel or case study presentation given by my company at an industry tradeshow. The list of all show attendees is nice, but given the cost of actually sponsoring any of the content, I’d like to know who exactly came to listen.Continue reading “Marketeer’s wishlist: QR codes on tradeshow name badges”

Goodbye to Steve Jobs, a true marketing genius

When I read about Steve Jobs death this morning (on my Liverpool Street bound train on the way to work, many hours after the news had been widely reported in the USA and beyond) I fell into a bit of a reflective mood focused on all the contributions this man has made over his yearsContinue reading “Goodbye to Steve Jobs, a true marketing genius”

Oh Guardian….Big #Fail on your 9/11 Twitter Experiment

My first tweet of today was: Oh Guardian…big #fail RT @heatherAtaylor: Guardian’s 9/11 mistake shows we’re still learning boundaries w Twitter http://t.co/kQTJecY #fb Clicking on the link in the tweet: http://t.co/kQTJecY you’ll see that TheNextWeb has done a good job of summarising the Guardian’s big Twitter fail. Marking September 11th, 2010 by establishing a TwitterContinue reading “Oh Guardian….Big #Fail on your 9/11 Twitter Experiment”