Pinterest for the B2B tech marketeer: Part II: Let it appeal to your creative side

In Pinterest for the B2B tech marketeer: Part I: Think about your customers & prospects, I noted that as a technical marketing person Pinterest may not necessarily appeal to your prospects, you may, as a social media enthusiast, find it a useful creative tool for reasons such as these: Creating your own supporting visuals in the form of infographics, videos, slideshareContinue reading “Pinterest for the B2B tech marketeer: Part II: Let it appeal to your creative side”

Pinterest for the B2B tech marketeer: Part I: Think about your customers & prospects

This has not been an easy post to write. In the end, I realised I didn’t have enough Pinterest knowledge or experience to write about why it was useful, useless or anything in between.  Never one to be left behind when it comes to social media trends, I joined Pinterest towards the end of 2011 but hadn’t reallyContinue reading “Pinterest for the B2B tech marketeer: Part I: Think about your customers & prospects”

Social Media Week London: Feb 13-17

I’ve been tweeting about Social Media Week London (#smwldn) for the past few weeks am I’m really excited to be attending several of the events next week. If you haven’t registered with the site and selected a few of the mainly free events, it’s not too late to do so. I hope to see youContinue reading “Social Media Week London: Feb 13-17”

How to Fuel Your Video Content Machine and Keep it Running (Reuters Webinar)

No, I don’t work for Reuters, I promise 🙂 But today I got an invite to their next complimentary webinar and I thought it was well worth posting about. My Biggest Marketing Challenges? I often get asked what some of my biggest marketing challenges are. Aligning sales and marketing is one that I used toContinue reading “How to Fuel Your Video Content Machine and Keep it Running (Reuters Webinar)”

Reuters launches a new social media hub!

Reuters’ new social media hub, the “Social Pulse” is well worth checking out. I’m all for social media hubs that I can visit while doing my morning RSS reading sweep, and this hub allows you not only to see what Reuters’ deems as “hot”, but also the tweets of the people Reuters’ actually *follows*. TheContinue reading “Reuters launches a new social media hub!”