Pinterest for the B2B tech marketeer: Part II: Let it appeal to your creative side Reply

In Pinterest for the B2B tech marketeer: Part I: Think about your customers & prospects, I noted that as a technical marketing person Pinterest may not necessarily appeal to your prospects, you may, as a social media enthusiast, find it a useful creative tool for reasons such as these:
board on Pinterest

  • Creating your own supporting visuals in the form of infographics, videos, slideshare cover slides charts or basically any image that “tell the story themselves” for blogs.
  • Creating and/or building up new concepts and fields
  • Creating mood boards
  • Promoting events

Your images & videos on Pinterest

Pinterest has been a great reminder to me that some of the best, most easily digested blogs posts are the highly visual ones, particularly the ones that contain images that illustrate the point of the post.

Creating your own infographics is a great way to make your blog posts invaluable, and “pinning” the  visuals that live in your posts to a board in More…


Pinterest for the B2B tech marketeer: Part I: Think about your customers & prospects 2

This has not been an easy post to write. In the end, I realised I didn’t have enough Pinterest knowledge or Pinterest...what's a tech B2B marketer to go?experience to write about why it was useful, useless or anything in between.  Never one to be left behind when it comes to social media trends, I joined Pinterest towards the end of 2011 but hadn’t really explored its uses.

So I jumped in and More…

How to Fuel Your Video Content Machine and Keep it Running (Reuters Webinar) Reply

No, I don’t work for Reuters, I promise 🙂 But today I got an invite to their next complimentary webinar and I thought it was well worth posting about. Fuel Your Video Content - Reuters Webinar

My Biggest Marketing Challenges?

I often get asked what some of my biggest marketing challenges are. Aligning sales and marketing is one that I used to often list, but these days it’s definitely all about keeping the content machine going whether it’s written content or video clips and webinars.

I find that with the extra volume expectation placed on me by social media channels, the biggest marketing challenge becomes feeding these channels with unique content. More…

Reuters launches a new social media hub! Reply

Reuters’ new social media hub, the “Social Pulse” is well worth checking out.

Reuters Social Pulse

I’m all for social media hubs that I can visit while doing my morning RSS reading sweep, and this hub allows you not only to see what Reuters’ deems as “hot”, but also the tweets of the people Reuters’ actually *follows*.

The Facebook activity panel on the right side of the screen seems a bit out of place however, and the “Most Social CEO’s” panel isn’t really specific enough to catch my interest (CEO’s tend to write about their businesses, and like everyone, my business interests are specific).

The best feature by far has to be the Twitter directory of all of Reuters’ tweeting journalists.