1. You have a multi-author blog that is contributed to widely across your organisation.
2. Senior management not only approve of the blog, but also actively encourage all employees to blog about relevant topics and to make blogging a part of day to day work.
3. When the company looks to hire new employees, their blogging and social media participation is considered a serious and relevant part of a role’s skill set.
4. When a “star blogger” decides to leave the company and take on a new opportunity, the blog does not suffer because new content is not reliant on one or two motivated individuals More…