March 2013 – Techmarketingtalk

Creating a Content Marketing Plan: Part II

At long last, I’ve got a draft of my content marketing plan! Read part I of this post to see how I started out. It’s been a challenging and rewarding exercise that has not only highlighted the significance of business elements such as geography, but also the importance of both themes central to the businessContinue reading “Creating a Content Marketing Plan: Part II”

Creating a Content Marketing Plan: Part I

This week I’ve been allotted the somewhat daunting task of creating a content marketing plan to span the 12 months going forward. As a digital marketer I love playing with social media and other delivery channels, but let’s be honest: Content is the life and soul of the party. Without content, I’d be left withContinue reading “Creating a Content Marketing Plan: Part I”