It’s been a challenging and rewarding exercise that has not only highlighted the significance of business elements such as geography, but also the importance of both themes central to the business and the stages of sales/buying cycle.
However most importantly, this exercise has taught me that what I’ve got now really is a draft and not the final content marketing plan. This is because in this instance, I need input from across the organisation. I’ve developed and applied a strategy to creating a content marketing plan and I’ve developed a structure that I’ve dropped ideas into. Continue reading Creating a Content Marketing Plan: Part II→
This week I’ve been allotted the somewhat daunting task of creating a content marketing plan to span the 12 months going forward. As a digital
marketer I love playing with social media and other delivery channels, but let’s be honest:
Content is the life and soul of the party.
Without content, I’d be left with an amazing digital marketing communications infrastructure that went completely unused! And with content being such top priority, it is not surprising that any company would want a well-researched, thoughtfully constructed content marketing plan.
While constructing a content marketing plan is not an easy task, I would say it’s so far been a rewarding one – you very quickly realise potential marketing opportunities and gaps simply by analysing the content you do have and brainstorming from there.