5 very obvious reasons Linkedin Contacts won’t replace your company CRM

A few weeks ago, when I saw that LinkedIn had announced its “Contacts” services I got VERY excited. My first thought was: “Can I finally do away with my CRM?” Sadly, the answer is no 😦 LinkedIn Contacts is not going to solve my number one database marketing problem, which is keeping my data current.Continue reading “5 very obvious reasons Linkedin Contacts won’t replace your company CRM”

Part II: 10 CRM data infrastructure questions companies should consider before going ahead with a CRM system

I’d suggest asking for a 1-2 month free trial of your preferred CRM system before making any sort of licence purchase. This will allow you to run use cases and ensure the CRM works to meet all the needs of your organisation. The most important question of all: Does your infrastructure ensure your data respondsContinue reading “Part II: 10 CRM data infrastructure questions companies should consider before going ahead with a CRM system”

Part I: 10 questions companies should ask before choosing a CRM

By selecting and implementing several CRM systems for companies over the years, I’ve learned quite a bit along the way. My intention with this series is not to promote or recommend any specific CRM system, but simply to lay out what I feel are the logical questions, steps and tips that I hope will makeContinue reading “Part I: 10 questions companies should ask before choosing a CRM”