This week’s best reads


What a busy week. Trying to cram five days of work into four is never easy and Easter weekend activities were on top of me before I knew it!

Here we go – my best reads from this week:

  • The Cost of Bad Content: This was definitely the best thing I read this week. As you will see from parts I and II in my Content Marketing series, I take special interest in anything that does a deep dive on it as a concept and am especially interested when people actually apply some analysis. This post is excellent – it actually looks at whether people are assessing how much content marketing is costing to produce, and whether the content is measurably helping the business or if it’s in fact a waste. I think one of the best points Michael Brenner (@brennermichael) makes is that B2B marketers often focus on content marketing activities rather than the measurable results the content marketing should produce. He also points out that as a whole, we B2B marketers are not necessarily doing a great job of measuring the impact of *bad content*. I encourage you to read this post and ponder it. On my part, it’s inspired me to get going on the final part in my Content Marketing series.

*The other thing I read (which is now a few months old) was Want jobs? Upgrade your wireless network. This article looks at the number of jobs the move from 2G-3G created, and examines the move (in the US) from 3G to 4G and how it will likely have the same effect. From the article: “It sounds like a small number, but it adds up: By September, the study predicts the 4G network transition will have directly created 231,690 U.S. jobs.”

Published by Jennifer Reid

Technology marketing specialist focussed on digital marketing, social media marketing, SEO and writing for the web.

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