It seems like there’s not a day that goes by where I don’t find reason to love LinkedIn’s company pages all the more. In August I realised that colleagues were “liking” the updates I posted to our company page – making the page both a useful internal communications tool as well as an effective wayContinue reading “Is it me, or are LinkedIn Company pages getting better by the day?”
Author Archives: Jennifer Reid
I am not a publishing house!
Firstly, a big thank you to Clevertouch for inviting me to last week’s breakfast briefing: “Your Digital Marketing Strategy for 2015 and beyond….” While I gave the bacon sarnies a miss (veggie!) I did walk away from the Brewery on Chiswell Street with some food for thought which I’ll explain below. Are you a contentContinue reading “I am not a publishing house!”
It’s official. I’m addicted to Buffer
Why Buffer? Because it’s totally awesome and I can really see how this tool could help a busy company where a lot of people have a little bit of time to contribute to growing a brand via social media. I love the “team” element of this tool and I am going to spend all day tomorrowContinue reading “It’s official. I’m addicted to Buffer”
5 very obvious reasons Linkedin Contacts won’t replace your company CRM
A few weeks ago, when I saw that LinkedIn had announced its “Contacts” services I got VERY excited. My first thought was: “Can I finally do away with my CRM?” Sadly, the answer is no 😦 LinkedIn Contacts is not going to solve my number one database marketing problem, which is keeping my data current.Continue reading “5 very obvious reasons Linkedin Contacts won’t replace your company CRM”
Creating a Content Marketing Plan: Part II
At long last, I’ve got a draft of my content marketing plan! Read part I of this post to see how I started out. It’s been a challenging and rewarding exercise that has not only highlighted the significance of business elements such as geography, but also the importance of both themes central to the businessContinue reading “Creating a Content Marketing Plan: Part II”
Creating a Content Marketing Plan: Part I
This week I’ve been allotted the somewhat daunting task of creating a content marketing plan to span the 12 months going forward. As a digital marketer I love playing with social media and other delivery channels, but let’s be honest: Content is the life and soul of the party. Without content, I’d be left withContinue reading “Creating a Content Marketing Plan: Part I”
March 20th Fast Forward Online Summit – B2B Marketing
On March 20th B2B Marketing is offering a series of free webinars that have caught my eye. I’ve been to a few of their events and the speakers have always been top notch (have met some great long term contacts at B2B’s events too!) I’ll definitely be logging on for: ‘The 5 Truths of ModernContinue reading “March 20th Fast Forward Online Summit – B2B Marketing”
The “live” blog: Proof that the blog is alive & well
I don’t need proof that the blog is alive and well. I don’t support the theory microblogging in its various forms has overtaken the blog with its bite sized, rapid fire delivery. I don’t need to look any further than the live blog as an entity to prove that not only is the trusty webContinue reading “The “live” blog: Proof that the blog is alive & well”
Have you reached your social media saturation point?
I get a lot of calls from recruiters. The more flattering ones are for the “global marketing director” roles…..the others are from recruiters hoping that I have a job to offer. It’s these ones I find most difficult. The CV’s are amazing. They are over the top. They are….a little too much in most cases.Continue reading “Have you reached your social media saturation point?”
What I learned about social media from Steve Jobs
Steve Jobs wasn’t a close personal friend. Rather, I’ve spent quite a lot of time reading his biography lately. It’s a big beast of a book that I might not have had the time to read had I not had many hours to spare when my daughter was in the special care unit at HomertonContinue reading “What I learned about social media from Steve Jobs”
Techmarketingtalk 