This week’s best reads

1. @allanschoenberg‘s post this week on B2B Voices was definitely one of my best reads this week. Avoiding the One Cup Approach to B2B Content goes beyond simply promoting content marketing as good B2B practice and examines the need for diversity in using social media to execute on your content marketing strategy. Allan’s post works for me onContinue reading “This week’s best reads”

This week’s best reads

The Content Matrix – On Tuesday @sharilee tweeted this link to this graphic hosted on visual.ly (a good sharing facility for diagrams and other information based visuals). I thought it was  really worthwhile not only because of all the different forms of content we as B2B marketers should have on our checklists, but also because itContinue reading “This week’s best reads”