Category Archives: Social Media

Eric Schmidt is right: 2014 = the year of mobile. What should marketers do?

Eric Schmidt’s predictions aren’t always spot on and even he admits he sometimes misses the boat, but given his overwhelming success in telecoms I wasn’t about to dismiss his claim in an interview with Bloomberg TV about 2014 trends: “The trend has been that mobile was winning,” he said. “It’s now won.” Some of theContinue reading “Eric Schmidt is right: 2014 = the year of mobile. What should marketers do?”

Is it me, or are LinkedIn Company pages getting better by the day?

It seems like there’s not a day that goes by where I don’t find reason to love LinkedIn’s company pages all the more. In August I realised that colleagues were “liking” the updates I posted to our company page – making the page both a useful internal communications tool as well as an effective wayContinue reading “Is it me, or are LinkedIn Company pages getting better by the day?”

It’s official. I’m addicted to Buffer

Why Buffer? Because it’s totally awesome and I can really see how this tool could help a busy company where a lot of people have a little bit of time to contribute to growing a brand via social media. I love the “team” element of this tool and I am going to spend all day tomorrowContinue reading “It’s official. I’m addicted to Buffer”

The “live” blog: Proof that the blog is alive & well

I don’t need proof that the blog is alive and well. I don’t support the theory microblogging in its various forms has overtaken the blog with its bite sized, rapid fire delivery. I don’t need to look any further than the live blog as an entity to prove that not only is the trusty webContinue reading “The “live” blog: Proof that the blog is alive & well”

What I learned about social media from Steve Jobs

Steve Jobs wasn’t a close personal friend. Rather, I’ve spent quite a lot of time reading his biography lately. It’s a big beast of a book that I might not have had the time to read had I not had many hours to spare when my daughter was in the special care unit at HomertonContinue reading “What I learned about social media from Steve Jobs”

Get it right and get it beyond the buzzwords…the roots of the “social web”

Not long ago, before it was commonplace for pretty much everyone to have a basic understanding of the Internet, there were some fairly amusing terms flying around. The “Interweb” was one commonly used by those *not* in the “know”. Years on, I feel the same is happening with social media. I can’t tell you howContinue reading “Get it right and get it beyond the buzzwords…the roots of the “social web””