Category Archives: Social Media

The Rise of the Social Savvy CEO

This post was originally published on B2B Marketing. Read the full post here.

2016-06-07 09_47_25-The rise of the social savvy CEO _ B2B Marketing

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Eric Schmidt is right: 2014 = the year of mobile. What should marketers do?

Eric Schmidt’s predictions aren’t always spot on and even he admits he sometimes misses the boat, but given his overwhelming success in

telecoms I wasn’t about to dismiss his claim in an interview with Bloomberg TV about 2014 trends:

“The trend has been that mobile was winning,” he said. “It’s now won.”

He may have missed the boat on social media...he may have  that the majority of new TVs sold by 2012 would have Google TV on them :)
He may have missed the boat on social media…he may have said that the majority of new TVs sold by 2012 would have Google TV on them, but I do think he’s right when it comes to his prediction about mobile.

Some of the top content marketers out there think “mobile” is too general a category to  include in their 2014 marketing trends,  but I agree with Eric – 2014 is set to be the year of mobile.

Why do I think this is the case? Continue reading Eric Schmidt is right: 2014 = the year of mobile. What should marketers do?

Is it me, or are LinkedIn Company pages getting better by the day?

It seems like there’s not a day that goes by where I don’t find reason to love LinkedIn’s company pages all the more. In August I realised that colleagues were “liking” the updates I posted to our company page – making the page both a useful internal communications tool as well as an effective way to spread word of our company news even further.

This past week I started thinking…..the LinkedIn company pages are so easy to update and lay the news out in such a nice way (along with stats on clickthroughs) that it’s a real shame that we can’t have this type of page for as an “in the news” page on our website.

I spoke to a web developer I work with and voila! He pointed out the new LinkedIn Company Page API. He said that there is a good chance he can build an import plugin to load the LinkedIn Company Page content into our content management system……which means that we could effectively stream our company page updates into an “in the news” page on our site.

How cool would that be?! No more clunky updating of news coverage pages!

As if all that weren’t enough

On September 12th, Buffer went and announced Buffer for LinkedIn pages. I already have a personal Buffer account for sharing my own updates to Twitter and LinkedIn, but I think it’s now time to get a business account so that we can easily share company news to Twitter, LinkedIn, our LinkedIn Company page, any relevant LinkedIn Groups, and our Google+ business page.

Watch this space – I’ll keep you posted on whether the LinkedIn import plugin experiment was successful!

It’s official. I’m addicted to Buffer

Why Buffer?

Because it’s totally awesome and I can really see how this tool could help a busy company where a lot of people have a little bit of time to contribute to growing a brand via social media. I love the “team” element of this tool and I am going to spend all day tomorrow convincing a few of my colleagues as to exactly why we should use it.

What is it?buffer

It’s an online tool that allows you to populate a stream with content that Buffer later shares across your social networks at specified times throughout the day (or night). In this sense, it’s not unlike Hootsuite which, while Twitter focused in its GUI, gives you the capacity to tick other social networks when you go to share, and to schedule your sharing.

So how is it different than Hootsuite? Continue reading It’s official. I’m addicted to Buffer