In Your blog: Integration or Separation? Part I: Integration, I explained why I think individuals and companies should almost always integrate their blogs with their websites. The reasons for separating your blog from your website are few and far between, but they do exist. When should you separate your blog from your website? There are threeContinue reading “Your blog: Integration or Separation? Part II: Separation”
Category Archives: SEO
Your blog: Integration or Separation? Part I: Integration
Not long ago, this question came through this week in my weekly digest email from The UK Marketing Network. “Isn’t it obvious?” I said to myself, ready to delete the email. But then I paused and reminded myself that it wasn’t that long ago I wouldn’t have known the answer to this question either, and thatContinue reading “Your blog: Integration or Separation? Part I: Integration”
Attention digital marketers! Google Panda: 10 questions answered
1. What is it? No one (including Google) says it better than Wikipedia who say: Google Panda is a change to the Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites”, and return higher-quality sites near the top of the search results. What I say: An algorithm is aContinue reading “Attention digital marketers! Google Panda: 10 questions answered”
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