In Your blog: Integration or Separation? Part I: Integration, I explained why I think individuals and companies should almost always integrate their blogs with their websites.
The reasons for separating your blog from your website are few and far between, but they do exist.
When should you separate your blog from your website?
There are three reasons why it may sometimes be useful to create a blog that lives outside of the confines of your domain:
1. To create a “topic”. What do you sell? When prospective buyers Google your product or service, what do the search results look like? Hopefully your website *does* come up in the first few search results, but looking beyond your site, what else do you see?
If you have no competitors and no other sites of any relevance towards your product or service appear in these search results, it is time to ask yourself “do people really need what I am trying to sell?” More…