Author Archives: Jennifer Reid

As I say farewell, here are 10 things I’ve learned in tech marketing

Today was my last day at London-based Caplin Systems, a fintech company where I’ve spent the past (nearly) five years helping to craft and deliver messages surrounding e-distribution in the capital markets. I will really miss my tech marketing role and my colleagues at Caplin, but for me it’s an exciting time because I amContinue reading “As I say farewell, here are 10 things I’ve learned in tech marketing”

Eric Schmidt is right: 2014 = the year of mobile. What should marketers do?

Eric Schmidt’s predictions aren’t always spot on and even he admits he sometimes misses the boat, but given his overwhelming success in telecoms I wasn’t about to dismiss his claim in an interview with Bloomberg TV about 2014 trends: “The trend has been that mobile was winning,” he said. “It’s now won.” Some of theContinue reading “Eric Schmidt is right: 2014 = the year of mobile. What should marketers do?”

2013: My top ten content marketing lessons

2013: A year of adjustment If 2012 was the year of change, then 2013 was definitely the year of learning to adjust. In February, I started back at work after 7 months of maternity leave and began the frantic juggling act that all working mothers with young children must do. I am proud to sayContinue reading “2013: My top ten content marketing lessons”

Liking the new “Who’s Viewed Your Updates” on LinkedIn

I hope my guest post on sofarbeyond’s site on my 5 top social media tools was well received. My LinkedIn contacts obviously liked it – looking at LinkedIn’s new “Who’s Viewed Your Updates” feature, I can see that it got 257 views via LinkedIn. Another great LinkedIn feature, and also proof that sharing via LinkedInContinue reading “Liking the new “Who’s Viewed Your Updates” on LinkedIn”