It seems like there’s not a day that goes by where I don’t find reason to love LinkedIn’s company pages all the more. In August I realised that colleagues were “liking” the updates I posted to our company page – making the page both a useful internal communications tool as well as an effective way to spread word of our company news even further.
Have just realised colleagues are “liking” updates on our #LinkedIn company page. It’s becoming an internal communication system.
— Jennifer Reid (@jennmaitland) August 28, 2013
This past week I started thinking…..the LinkedIn company pages are so easy to update and lay the news out in such a nice way (along with stats on clickthroughs) that it’s a real shame that we can’t have this type of page for as an “in the news” page on our website.
I spoke to a web developer I work with and voila! He pointed out the new LinkedIn Company Page API. He said that there is a good chance he can build an import plugin to load the LinkedIn Company Page content into our content management system……which means that we could effectively stream our company page updates into an “in the news” page on our site.
How cool would that be?! No more clunky updating of news coverage pages!
As if all that weren’t enough
On September 12th, Buffer went and announced Buffer for LinkedIn pages. I already have a personal Buffer account for sharing my own updates to Twitter and LinkedIn, but I think it’s now time to get a business account so that we can easily share company news to Twitter, LinkedIn, our LinkedIn Company page, any relevant LinkedIn Groups, and our Google+ business page.
Watch this space – I’ll keep you posted on whether the LinkedIn import plugin experiment was successful!