Have you reached your social media saturation point? Reply


I get a lot of calls from recruiters. The more flattering ones are for the “global marketing director” roles…..the others are from recruiters hoping that I have a job to offer.

It’s these ones I find most difficult. The CV’s are amazing. They are over the top. They are….a  little too much in most cases.

It’s when I get these sorts of emails that I realise:  Every company has its saturation point, and it’s no different with social media than it is with any other type of marketing service offered.

I’ve realised it’s very important to know when your company has reached its saturation point with social media. We don’t all need Facebook and all the bells and whistles that go with it. We might not even need to tweet should our audiences not actually be on Twitter. There is a good likelihood that we should all have a brilliant LinkedIn company profile, but at the end of the day, if your customers are not accessible via LinkedIn, why use it as a resource?

It does go to show how many people are being sucked in by so called “social media consultants”.  As social media gains momentum, I would hope that the best consultants can actually gauge what their customer not only wants, but also  needs.

If it’s every bell and whistle – great! But sometimes, at the end of the day, a handcrafted and proactive LinkedIn account is more than enough.

Am I wrong?

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