Category Archives: Content Marketing

Eric Schmidt is right: 2014 = the year of mobile. What should marketers do?

Eric Schmidt’s predictions aren’t always spot on and even he admits he sometimes misses the boat, but given his overwhelming success in telecoms I wasn’t about to dismiss his claim in an interview with Bloomberg TV about 2014 trends: “The trend has been that mobile was winning,” he said. “It’s now won.” Some of theContinue reading “Eric Schmidt is right: 2014 = the year of mobile. What should marketers do?”

2013: My top ten content marketing lessons

2013: A year of adjustment If 2012 was the year of change, then 2013 was definitely the year of learning to adjust. In February, I started back at work after 7 months of maternity leave and began the frantic juggling act that all working mothers with young children must do. I am proud to sayContinue reading “2013: My top ten content marketing lessons”

Creating a Content Marketing Plan: Part II

At long last, I’ve got a draft of my content marketing plan! Read part I of this post to see how I started out. It’s been a challenging and rewarding exercise that has not only highlighted the significance of business elements such as geography, but also the importance of both themes central to the businessContinue reading “Creating a Content Marketing Plan: Part II”

Creating a Content Marketing Plan: Part I

This week I’ve been allotted the somewhat daunting task of creating a content marketing plan to span the 12 months going forward. As a digital marketer I love playing with social media and other delivery channels, but let’s be honest: Content is the life and soul of the party. Without content, I’d be left withContinue reading “Creating a Content Marketing Plan: Part I”

What I learned about social media from Steve Jobs

Steve Jobs wasn’t a close personal friend. Rather, I’ve spent quite a lot of time reading his biography lately. It’s a big beast of a book that I might not have had the time to read had I not had many hours to spare when my daughter was in the special care unit at HomertonContinue reading “What I learned about social media from Steve Jobs”