Spotlight on Content Marketing: Part III – Content marketing + social media = BFF

There are two previous parts to this series (Part I, Part II).  They both explain my thoughts on content marketing as a concept, its history and the relationship between B2B content marketing and social media. The questions that made me go hmmmmm…….. Recently, I sat on Cognito’s Breakfast Byte panel which focused on social media in B2B financialContinue reading “Spotlight on Content Marketing: Part III – Content marketing + social media = BFF”

Spotlight on Content Marketing: Part II – Social media: The medium shouldn’t be the message, but it is

In Part I of Spotlight on Content Marketing (Content Marketing is not a new concept!) I made the following claim: There is nothing new about the concept of content marketing. There is also nothing new about today’s preferred choice of delivery for content marketing (the web)……but combine that with the power of social media and you’ve got enoughContinue reading “Spotlight on Content Marketing: Part II – Social media: The medium shouldn’t be the message, but it is”

Spotlight on Content Marketing: Part I – Content Marketing is not a new concept!

The world outside *must* feel the need to educate me as there isn’t a day that passes that I don’t receive an email or LinkedIn invite to a course dedicated to content marketing. I try not to be irritated, but when an email or invite comes along that describes content marketing as “the newest trend” orContinue reading “Spotlight on Content Marketing: Part I – Content Marketing is not a new concept!”

Attention digital marketers! Google Panda: 10 questions answered

1. What is it? No one (including Google) says it better than Wikipedia who say: Google Panda is a change to the Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites”, and return higher-quality sites near the top of the search results. What I say: An algorithm is aContinue reading “Attention digital marketers! Google Panda: 10 questions answered”

Great Meetup: Adaptive Web Design: Does Size Matter?

Last night I dropped in to the Innovation Warehouse after work to attend @DigitalPondUK’s cleverly named Meetup: Adaptive Web Design: Does Size Matter? Why did I go? What’s a Digital Pond Meetup? “The Digital Pond is a meetup community welcoming all those from a digital discipline wanting to learn more or build networks with others withinContinue reading “Great Meetup: Adaptive Web Design: Does Size Matter?”

Your digital marketing campaign channel checklist

1. Your company website: the home of your digital content. Your campaign should occupy a prime location on your site. 2. The web-based form: for more specific prospect details, make your the content in your campaign conditional – ask prospects to complete a “request for download” form. 3. Your blog: use it to promote yourContinue reading “Your digital marketing campaign channel checklist”