When NOT to use Social Media: When damage prevention is paramount

Why am I writing this post? I get asked for advice on social media a lot. I’ll admit it – I quite enjoy sitting down and hearing about people’s individual communications-based situations to assess whether social media can be of any help. However, I think it’s also important to be honest about when social mediaContinue reading “When NOT to use Social Media: When damage prevention is paramount”

Spotlight on Content Marketing: Part II – Social media: The medium shouldn’t be the message, but it is

In Part I of Spotlight on Content Marketing (Content Marketing is not a new concept!) I made the following claim: There is nothing new about the concept of content marketing. There is also nothing new about today’s preferred choice of delivery for content marketing (the web)……but combine that with the power of social media and you’ve got enoughContinue reading “Spotlight on Content Marketing: Part II – Social media: The medium shouldn’t be the message, but it is”