Category Archives: Social Media

The “live” blog: Proof that the blog is alive & well

I don’t need proof that the blog is alive and well. I don’t support the theory microblogging in its various forms has overtaken the blog with its bite sized, rapid fire delivery.

I don’t need to look any further than the live blog as an entity to prove that not only is the trusty web log still an essential piece of any social media marketers toolkit, but also that it’s still a dynamic medium capable of extending to incorporate various forms of microblogging to provide inclusive, up to date content (contributed by multiple authors no less).

Research Reveals Popularity of Live Blogging

This isn’t my headline or my research – it’s simply the title of a great article I read back in November and tweeted about.

I love Roy Greenslade’s definition of live blogging: Continue reading The “live” blog: Proof that the blog is alive & well

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What I learned about social media from Steve Jobs

Steve Jobs wasn’t a close personal friend. Rather, I’ve spent quite a lot of time reading his biography lately. It’s a big beast of a Steve Jobsbook that I might not have had the time to read had I not had many hours to spare when my daughter was in the special care unit at Homerton Hospital….premature babies sleep a lot, and so I spent many an hour beside Ava’s bed reading about Steve Jobs – sometimes to myself, and sometimes aloud to Ava while other parents could be heard reading fairy tales to their children in the various languages of all the nationalities present in the ward.

Steve & social?

Beyond various mentions of Facebook, there is no real coverage of any thought or comment Steve Jobs might have had on social media.

What’s inspired this post is a slightly more abstract theme mentioned throughout the book, a concept familiar to me but one I hadn’t seen identified and explored at such length before.

It’s best described with a quote (from Jobs himself) that appears close to the end of the biography:

Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There’s something magical about that place. There are a lot of people innovating, and that’s not the main distinction of my career. The reason Apple resonates with people is that there’s a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact of some the best people working on the original Mac were poets and musicians on the side. In the seventies computers became a way for people to express their creativity [pages 567-8].

I like to think about computers helping people to express their creativity, and I couldn’t help but to think that social media has simply been an extension of this. For me, Continue reading What I learned about social media from Steve Jobs

Get it right and get it beyond the buzzwords…the roots of the “social web”

Not long ago, before it was commonplace for pretty much everyone to have a basic understanding of the Internet, there were some fairly amusing terms flying around. The “Interweb” was one commonly used by those *not* in the “know”.

Years on, I feel the same is happening with social media. I can’t tell you how often I see the term “the social web” or variations of it, most often used in a really misinformed way….as though the “social web” is some sort of new Internet that has recently materialised. Further, the term “Web 2.0” often seems to get thrown in there haphazardly, which is a particular pet peeve of mine. I also often see the terms Web 3.0 and Web 4.0 attached to the term “the social web”.

New social media based sites and applications seem to come out daily, but it’s important to remember that social media is just the good old Internet in action, and that this thing people refer to as “the social web” are examples of various Web 2.0 enabled technologies. Web 2.0 is not a new concept.

What is Web 2.0?

Web 2.0 is a phrase used to describe attributes given web technologies that can facilitate advanced and usually interactive functionality.

A review of Internet-based literature shows two unique phases: Web 1.0 (content delivered to users by producers) and Web 2.0 (content customised to suit the individual, who has the ability to add or publish back to the site/application).

In 2005 Tim O’Reilly wrote the paper What is Web 2.0: Design Patterns and Business Models for the Next Generation Software. His paper claims that Web 2.0 began with a conference brainstorming session between his company O’Reilly, and MediaLive International (2005: 1) and I think his thoughts on Web 2.0 still stand true today.

Importantly, O’Reilly worked to define the term “Web 2.0” beyond the buzzword stage. In his definition, he uses the example of BitTorrent, which is a free, open source file sharing application. The application uses the bandwidth of those trying to download it so that effectively, the more popular the file, the faster it can be served and downloaded (2005:5). His point in using this example is to show that the the difference between Web 1.0 and Web 2.0 is that Web 2.0 services automatically get better the more people use them.

Adding to the defintion later on in the paper, O’Relly writes:

Continue reading Get it right and get it beyond the buzzwords…the roots of the “social web”

When NOT to use Social Media: When damage prevention is paramount

Why am I writing this post?When NOT to use Social Media

I get asked for advice on social media a lot. I’ll admit it – I quite enjoy sitting down and hearing about people’s individual communications-based situations to assess whether social media can be of any help.

However, I think it’s also important to be honest about when social media is the not the best answer. Many social media agents and consultants will have you believe that social media is always the best solution for all marketing and communications requirements. I’m more than willing to admit that there are times when social media is not the best option.

The scenario

Spotlight on Content Marketing: Part II – Social media: The medium shouldn’t be the message, but it is

In Part I of Spotlight on Content Marketing (Content Marketing is not a new concept!) I made the following claim:

There is nothing new about the concept of content marketing. There is also nothing new about today’s preferred choice of delivery for content marketing (the web)……but combine that with the power of social media and you’ve got enough to inspire a series of endless workshops that will take a reassuringly expensive bite out of your marketing budget. 

Here’s another one:

The reason B2B businesses are jumping on the content marketing bandwagon is because they are finally realising they have the ability not only to generate leads by producing creative, helpful stuff, but also because they can produce, publish and distribute it themselves!  In short, they can share it. The rise of social media has been the tipping point. 

The medium shouldn’t be the message, but it is
Marshal McLuhan's Understanding Media: The Extensions of Man

The key is in the method of delivery. 48 years after the first publication of Marshall McLuhan’s Understanding Media: The Extensions of Man his claim that the “medium is the message” still rings true.

Simply put, it’s taken social media to highlight content as the basis of a good marketing strategy.  Continue reading Spotlight on Content Marketing: Part II – Social media: The medium shouldn’t be the message, but it is