Spotlight on Content Marketing: Part III – Content marketing + social media = BFF

There are two previous parts to this series (Part I, Part II).  They both explain my thoughts on content marketing as a concept, its history and the relationship between B2B content marketing and social media. The questions that made me go hmmmmm…….. Recently, I sat on Cognito’s Breakfast Byte panel which focused on social media in B2B financialContinue reading “Spotlight on Content Marketing: Part III – Content marketing + social media = BFF”

Spotlight on Content Marketing: Part II – Social media: The medium shouldn’t be the message, but it is

In Part I of Spotlight on Content Marketing (Content Marketing is not a new concept!) I made the following claim: There is nothing new about the concept of content marketing. There is also nothing new about today’s preferred choice of delivery for content marketing (the web)……but combine that with the power of social media and you’ve got enoughContinue reading “Spotlight on Content Marketing: Part II – Social media: The medium shouldn’t be the message, but it is”

Cognito Breakfast Byte: Social Media in B2B Financial Services

The lovely folks over at Cognito have invited me to be a panelist at their next Breakfast Byte on March 28th. I look forward to a great discussion with the audience and my fellow panelists! Dan Marovitz, CEO, buzzumi LinkedIn, Twitter Allan Schoenberg, director, corporate communications, CME Group LinkedIn,  Twitter

Pinterest for the B2B tech marketeer: Part II: Let it appeal to your creative side

In Pinterest for the B2B tech marketeer: Part I: Think about your customers & prospects, I noted that as a technical marketing person Pinterest may not necessarily appeal to your prospects, you may, as a social media enthusiast, find it a useful creative tool for reasons such as these: Creating your own supporting visuals in the form of infographics, videos, slideshareContinue reading “Pinterest for the B2B tech marketeer: Part II: Let it appeal to your creative side”

Pinterest for the B2B tech marketeer: Part I: Think about your customers & prospects

This has not been an easy post to write. In the end, I realised I didn’t have enough Pinterest knowledge or experience to write about why it was useful, useless or anything in between.  Never one to be left behind when it comes to social media trends, I joined Pinterest towards the end of 2011 but hadn’t reallyContinue reading “Pinterest for the B2B tech marketeer: Part I: Think about your customers & prospects”

10 signs your company has a “blogging culture”

1. You have a multi-author blog that is contributed to widely across your organisation. 2. Senior management not only approve of the blog, but also actively encourage all employees to blog about relevant topics and to make blogging a part of day to day work. 3. When the company looks to hire new employees, theirContinue reading “10 signs your company has a “blogging culture””