Top of my wishlist? A list of the people who *actually* attended the workshop, panel or case study presentation given by my company at an industry tradeshow.
The list of all show attendees is nice, but given the cost of actually sponsoring any of the content, I’d like to know who exactly came to listen. This is an area many tradeshow producers and event organisers often fall down on, and one easily remedied.
The Solution?
QR codes. On tradeshow name badges. If you don’t already know about QR codes, the ever-helpful Wikipeida describes them here. Simply put, they can be scanned to track data. You can create them yourself and there are even smartphone reader apps that enable you to scan them – check out the nifty iPhone QR reader app.
Why?
Simply put, because QR codes placed on tradeshow attendee badges mean that when scanned at the door to my tradeshow event, I am then able to produce a list of who actually attended. This allows me to create a target list in my CRM to send out a campaign the following day that starts with “thank you for attending our event at ____”.
More
I thought this blog post did a great job of explaining barcode technology for events: http://blog.eventsforce.com/bid/63482/Embrace-Barcode-Scanning-Technology-at-your-Next-Event
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