Tag Archives: Steve Jobs

Goodbye to Steve Jobs, a true marketing genius

When I read about Steve Jobs death this morning (on my Liverpool Street bound train on the way to work, many hours after the news had been widely reported in the USA and beyond) I fell into a bit of a reflective mood focused on all the contributions this man has made over his years at Apple.

Switching from my BBC News app to Facebook, I saw several “RIP Steve” entries from friends and acquaintances around the world, many of which included comments such as “I don’t know what I’d do without my iPhone”.

As the happy owner of an iPhone I’d never look to trivialise it, but the posts stood out as odd to me simply because when I think of Steve Jobs, I think of quite a lot more than iPhones, iPads, or even the iMac generation of products that marked his return to Apple.

A Faster Horse Continue reading Goodbye to Steve Jobs, a true marketing genius

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