I thought it was really worthwhile not only because of all the different forms of content we as B2B marketers should have on our checklists, but also because it notes the *cost* of various different forms of content.
I didn’t agree with the way a few categories were placed (all said and done, case studies are actually very expensive to produce) but I did appreciate the way the matrix acts as a good reminder to make sure we have the little content tasks taken care of perhaps before we invest a lot of time and money in big content production projects.
Companies risk fines over new data rules (requires free FT.com subscription) – Data….rules….cookies. Yes I know…*yawn*. But this is an important article for anyone who runs a website, anyone who owns a business, or anyone who works in the marketing, PR or comms department of a company. This is particularly important if your site is an e-commerce site.
Starting next month, companies will be required to get permission from their website customers to deploy cookies on the site. Cookies are used to track and collect data from consumers. Failure to specifically ask permission could result in a fine of up to £500k. Read more here.