Marketeer’s wishlist: QR codes on tradeshow name badges

Top of my wishlist? A list of the people who *actually* attended the workshop, panel or case study presentation given by my company at an industry tradeshow.

The list of all show attendees is nice, but given the cost of actually sponsoring any of the content, I’d like to know who exactly came to listen. This is an area many tradeshow producers and event organisers often fall down on, and one easily remedied.QR Code

The Solution?

QR codes. On tradeshow name badges. If you don’t already know about QR codes, the ever-helpful Wikipeida describes them here. Simply put, they can be scanned to track data. You can create them yourself and there are even smartphone reader apps that enable you to scan them – check out the nifty iPhone QR reader app.

Why? Continue reading Marketeer’s wishlist: QR codes on tradeshow name badges

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Goodbye to Steve Jobs, a true marketing genius

When I read about Steve Jobs death this morning (on my Liverpool Street bound train on the way to work, many hours after the news had been widely reported in the USA and beyond) I fell into a bit of a reflective mood focused on all the contributions this man has made over his years at Apple.

Switching from my BBC News app to Facebook, I saw several “RIP Steve” entries from friends and acquaintances around the world, many of which included comments such as “I don’t know what I’d do without my iPhone”.

As the happy owner of an iPhone I’d never look to trivialise it, but the posts stood out as odd to me simply because when I think of Steve Jobs, I think of quite a lot more than iPhones, iPads, or even the iMac generation of products that marked his return to Apple.

A Faster Horse Continue reading Goodbye to Steve Jobs, a true marketing genius

Oh Guardian….Big #Fail on your 9/11 Twitter Experiment

My first tweet of today was:

Oh Guardian…big #fail RT @heatherAtaylor: Guardian’s 9/11 mistake shows we’re still learning boundaries w Twitter http://t.co/kQTJecY #fb

Clicking on the link in the tweet: http://t.co/kQTJecY you’ll see that TheNextWeb has done a good job of summarising the Guardian’s big Twitter fail.

Marking September 11th, 2010 by establishing a Twitter handle called @911tenyearsago and tweeting out events such as “Flight 11 crashes into North tower of World Trade Center between floors 93 and 99″…..well, unsurprisingly it didn’t go down well with followers.

Guardian 9/11 Twitter Fail

Why was it wrong? Continue reading Oh Guardian….Big #Fail on your 9/11 Twitter Experiment