Category Archives: Social Media Strategy

Why aren’t your email threads blog posts?

It’s Friday….my inbox is overflowing with mail from threads sent to large groups of people. As the email notifications flash up on my screen, I become more and more frustrated with the ever-growing size of my inbox. Finally, I tweet:

Full inbox but no blogs?

And in email, reply all: Continue reading Why aren’t your email threads blog posts?

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Pinterest for the B2B tech marketeer: Part I: Think about your customers & prospects

This has not been an easy post to write. In the end, I realised I didn’t have enough Pinterest knowledge or Pinterest...what's a tech B2B marketer to go?experience to write about why it was useful, useless or anything in between.  Never one to be left behind when it comes to social media trends, I joined Pinterest towards the end of 2011 but hadn’t really explored its uses.

So I jumped in and Continue reading Pinterest for the B2B tech marketeer: Part I: Think about your customers & prospects

10 signs your company has a “blogging culture”

1. You have a multi-author blog that is contributed to widely across your organisation.

2. Senior management not only approve of the blog, but also actively encourage all employees to blog about relevant topics and to make blogging a part of day to day work.

3. When the company looks to hire new employees, their blogging and social media participation is considered a serious and relevant part of a role’s skill set.

4. When a “star blogger” decides to leave the company and take on a new opportunity, the blog does not suffer because new content is not reliant on one or two motivated individuals Continue reading 10 signs your company has a “blogging culture”